Design a Good Business Presentation

Presentation skills development begins with designing an effective presentation. Below are four simple things that you can do to make writing a speech and delivering your presentation much faster and easier. These presentation tips will also help your audience better understand and retain your content.

  1. Create a Clear and Specific Title or Topic: If you create a vague or general title, you will have a vague and general (hard to deliver) speech. Get specific and focused. For instance, instead of talking about “Last Year Financials,” talk about how “Cost Saving Measures and Increased Sales Led to Higher Profit”. Remember in High School when you had to give book reports? It is really boring to hear 32 versions of “Book Report about Julius Cesar,” but “Julius Cesar is a Metaphor to High School Peer Pressure” is much more interesting.
  2. Limit Your Support to a Few Most Important Points: Once you have a good topic, prove that your point or conclusion is true by using just three, four, or five key support items. Spend more time proving your few points versus adding more and more and more additional points. Your audience will only remember a few items that you cover, so make sure they are the most important points. If you have trouble determining what points to use or narrowing down to just a few points, go back to tip number one and adjust you topic.
  3. Add Stories: Stories are easy to remember and easy to deliver to an audience, so your nervousness will drop as you relay stories to you audience. Examples also help you prove your bullet points in a way that makes it easy for the audience to remember.
  4. Use Stories as Facts and Figures: Most presenters like to create long list of bullet points with facts and figures. Instead, give your audience the story behind the number. For instance, (1) revenue increased 10% (2) closing ratios went up 3% (3) advertising costs decreased 15% and (4) profit went up 15% is easily forgotten and will take up a whole PowerPoint slide. However, “At the beginning of the last quarter, we changed our advertising strategy and focused more on repeat business from current clients versus spending money to attract new clients. We stopped sending mailers to the mailing list that we used in the past, and we sent multiple mailers to past customers instead. We were able to cut the mailing cost by 15% in this move, and since the sales team had fewer leads, they were able to spend more time developing repeat business and increased their closing ratios by 3% and total revenue by 10%. Since cost were down as well, the combination of increased revenue and decreased advertising cost let to a 15% increase in profit.” Much easier to remember, much easier to deliver, and no bullet points needed.

So create a clear and specific title, limit your support to just a few of the most important points, use stories, and make your facts and figures memorable, and your audience will love you.