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Creating products and in particular digital products is a very straight forward process. In this article I am going to go through the product creation process step-by-step so that you know exactly what you need to do.

Finding your niche

The first thing you need to decide upon is the kind of topic you are going to create a product about. This should be something that you are knowledgeable about and have skills in. This makes it far easier for you to create a product when you already have some form of expertise.

Customer demand

Make sure that there is going to be demand for your particular product. This means that you need to check that people are wanting this information and that there are customers who have already paid money to obtain that information. This means that your product idea is likely to be profitable. This is really important because you might create a brilliant product but if no one actually wants it and no one will actually pay for it then it becomes useless.

Creating your product

Outline your product so that you know what you will include in it and the areas that you will cover in detail. Have an idea in your mind who your target customer is. Are they advanced for a beginner? Make sure that your product is created for a specific type of person in mind so that you can then target your marketing efforts towards that specific person.

Once you have produced an outline then you just have to create that product. This could be a written e-book, an audio recording, or a video depending on the depth of information you need to convey.

Packaging your product

Once your product is ready you need to upload it to your web server so that people can click on a link to be able to download it.

Sales page

In order for people to purchase your product you will need a sales page that describes exactly what your product does, the benefits and the kind of results that people might expect to see if they purchase your product. You will need to make sure that you have a payment system in place and that it is working correctly. It is always a good idea to test this and to make sure that the download page is also working.

Marketing your product

Now you can begin to market your product to your target customer. Make sure that you always emphasize the benefits and why your product makes the ideal solution to your customers need.

Many Apple lovers are curious as to when Apple products will be manufactured in the US. While speculation is growing surrounding this issue, there are several challenges that could make this change difficult. A lot of people are concerned that there aren’t enough qualified engineers in the US to be able to manufacture the product correctly. Other concerns include possible increase in costs to manufacture Apple products since US workers will require a higher wage, the importance of keeping investors happy, and the ability to meet the massive demand for Apple products. All of these concerns are legitimate and help to explain why Apple has yet to manufacture products in the US. However, there are many possible, positive advantages of making this product in the US.

An obvious advantage of manufacturing Apple products in the US is the increasing number of jobs the change would provide. Thousands of jobs would become available to citizens, which could greatly reduce the number of unemployment in areas where Apple would manufacture. Apple has the potential to become one of America’s most popular companies to work for as the benefits could be incredible.

There is a possibility that manufacturers of Apple products would be able to respond to the demand faster if they were manufacturing out of the US. Many Apple enthusiasts look for ways to customize their products. While final assembly of certain products are finished in the US, they are made overseas which means that stores have to wait to get a shipment before they can finish customizing your gadget.

Quality assurance is an important part of any manufacturing business, but the costs to run quality assurance is much higher when the manufacturer is overseas. If Apple began to manufacture products in the US, they could eliminate some of the costly fees associated with running quality assurance checks overseas.

Knock-off brands of Apple products are found all over China, because the people have the materials and know-how to manufacture the products. If Apple were manufactured in the US, it would be easier to protect the intellectual property of the company. There may still be some people that try to get away with reproducing a product, but Apple manufacturers would be able to keep a closer eye on these copycats.

Another advantage of selling Apple products in the US is the major amount of money that could be saved on transporting goods overseas and storing products elsewhere. If transportation was merely from state-to-state and warehouses were all in the US, there would be a large amount of money saved each year on transporting and storing goods.

There are other advantages to manufacturing Apple products in the US and once certain hurdles can be overcome, Apple may be able to gain even more fame in the US.

When all pre-mediation work has been completed, it is important for the attorney and client to have a common agreement of what their strategy will be for negotiation at the time of the mediation. This preparation should include knowing what the starting point will be for negotiations, discussing possible hypotheticals, recognizing the need for alternatives and the ability to be patient with the mediation process. Developing this plan for negotiation will allow the parties to better perform the “dance” that occurs in mediation for an eventual settlement that all sides can agree on.

Opening Positions for Negotiation

One of the best ways to realize success at mediation is to be sure that the opening positions by the respective parties fit within a reasonable range. If the case has any length of litigation history, there has been a recognition and acknowledgment by both sides of the strengths and weaknesses of the case. If all evaluation is completed, the potential range of case value can be determined for purposes of settlement. Therefore, it is essential that opening positions or numbers should carry some credibility reflecting realistic case value. An opening number that is reasonable will establish good faith in resolving the case at mediation.

Oftentimes, demands and offers are received as unreasonable or offensive. This will only initiate a counter reply from the other side of an equally offensive nature. At this point, further negotiations will likely harden positions. Before presenting your opening number, be sure to have an arrangement with your client that the amount is within a reasonable zone of acceptability so not to be offensive. This will insure that you will not be sending the wrong signal of an insult to the other side.

Discussion with the mediator can be helpful in establishing the opening positions. The mediator may have had the opportunity of communications with the other side in order to get a feel for the potential ballpark range for case resolution. The mediation negotiation does not need to be short circuited by unreasonable, unrealistic or insulting opening numbers. The mediator can be helpful in giving guidance of where to start. Begin the negotiation dance by sending the message of good faith without having your client feel short-changed from the onset.

Pre-Play Potential Negotiation Hypotheticals

We all know that a negotiation rarely goes down the same predictable path. As a result, the attorney should get the client ready to know that the negotiation could take unexpected turns. In order to better equip the client for these possible curve balls, take time to educate the client how this could play out under multiple scenarios. This will give the client a better appreciation of how concessions can be made, compromises reached and alternatives presented so to keep the dialogue open, candid and productive. If a client goes to mediation and all of a sudden feels that the other side has presented something unexpected, the client may pull back becoming unwilling to further negotiate wishing instead to withdraw from the mediation. Presenting potential hypotheticals of how the mediation can play out will make it easier for the client to participate without becoming discouraged.

Another advantage of pre-playing hypotheticals is that it allows the attorney to demonstrate how to respond to offers and demands. In essence, you give the client a chance to role play the negotiation using imaginary formulas without the possible stress of a mediation setting. From this type of role playing the attorney gains by doing a rehearsal of sorts with the client to find options for the bottom line. The possible increment adjustments of numbers or likely concessions to be made will already be presented to the client in this imaginary setting allowing the attorney to get a sense of the client’s approval or disapproval for give and take tactics.

Plan for Alternatives in the Negotiation

When the going gets rather rough in the settlement discussions, it is always good to have developed alternatives in your strategy or have some alternate angles to follow. This can be described as your “BATNA” or Best Alternative To a Negotiated Agreement as discussed by the authors Roger Fisher and William Ury in their book “Getting to Yes”. Your BATNA can be used as an alternative when at one time earlier you might have considered it to be unavailable or unwilling to approach. However, due to changes in circumstances, you are placing the BATNA on the table as a possible option. The BATNA can allow for flexibility and imagination in negotiations. BATNAs can take the negotiations outside the box for more creativity. The intended purpose is to keep the negotiation process going. Considerable work and effort has been expended and there is no reason to get discouraged and walk away.

Stalemates, impasses and roadblocks are often encountered in the negotiation dance. Then what? If the BATNA does not resolve the gridlock, many times “what ifs” can unclog the blockage. For a case that relates strictly to the payment of money, this idea can often be characterized as “bracketing”. Here you are merely offering suggestions for the other side to consider. For example, “what if we go to (fill in the blank), will you go to (fill in the blank)?” or “if we are willing to do (again fill in the blank), are you willing to do (fill in the blank)?” The “what ifs” are used to test parameters of each side and find how much one is willing to bend in respect to the other. There is no commitment to the suggestion until everyone agrees and moves simultaneously. Using the word “if” allows for reflection and gives the chance to create options by modifying what was offered. All along, the intended purpose is to relieve the congestion of the negotiation and continue to work towards resolution.

Patient, Persistence and Perseverance

The negotiation dance can test one’s patience and require the need for persistence and perseverance. The so-called “three P’s” are critical for maintaining the negotiation dance. The attorney may have to remind the client throughout the course of the mediation that patience is necessary in order to continue to be persistent and persevere. Using the “three P’s” as part of your approach will help extend the dance so that the client is not inclined to surrender quickly. If the parties have presented opening positions that are characterized as reasonable and realistic, you will likely have already hurdled into the arena where persistence and perseverance become vital states of mind for the negotiation.

The client, along with the attorney, need to be on the same page with their strategy so that they both can endure the process. If the attorney and the client do not have a common view of the amount of time that it will take for the negotiation dance to complete a settlement agreement, there is very little likelihood that the parties will realize the desired result. Mediators are trained to be patient with the process and to allow the negotiation dance to develop. The mediator will consistently try to discourage the parties from walking away from the negotiation if there is even a slight signal or glimmer of continued movement. Therefore, it is likely in the mediation that the parties will hear the mediator reference patience, perseverance and persistence resisting efforts by some to speed things along. In effect, you need to allow the negotiation dance to proceed even if you believe the music is going too slow.

Conclusion

The negotiation dance can be cut short if the parties do not have an adequate plan developed prior to the mediation. Be sure that the attorney and client are on the same page with regard to opening positions that are realistic and not taken as an offense by the other side. As the negotiation proceeds, expect the unexpected. To prepare for the unusual, the parties should have alternatives ready to continue the negotiation. If your BATNA does not resolve an impasse, consider possible options that allow for some reflection before commitment. Finally, keep the end target in mind when trying to arrive at success in mediation by using patience, persistence and perseverance. With all the work that has gone into the case, there is no reason to pull the plug on the negotiation dance preventing a likely resolution from occurring.